DB+

Marketing Manager

Location: Poole

At Iceberg Creative we offer a career in sales where you can truly influence and manage your own book of business. We provide the best in sales training and career development.  We believe in entrepreneurialism, empowering you to make decisions that will grow our business, and providing you with the right resources to help you be the best version of yourself. 

ABOUT THE ROLE

Reporting to the Chief Strategy Officer, the Marketing Manager role has a strong influence on market direction, industry insight and campaign ownership. As Marketing Manager, you will own and lead the development and execution of marketing plans for our business, collaborating with our leadership and sales teams. This role requires deep knowledge and understanding of demand generation, digital campaign management, event field marketing, content creation, and social media. 

The Marketing Manager actively engages in a team and will assume the ownership and execution of the overall marketing plan. The role will be measured on KPI’s including web traffic, demand and lead generation, social network growth, MQL to SQL conversion, new territory influence, event and campaign ROI. 

    Your responsibilities will include: 

    • Running digital campaigns using Social Networks 
    • Owning, building, and managing SEO roadmap/programs to increase organic traffic to our web properties 
    • Acting as the go-to marketing lead for developing industry-specific, integrated marketing plans that help meet this industry’s sales objectives across multiple customer segments (e.g., Business Applications, Immersive Software and Infrastructure) 
    • Plan, manage, optimise and execute global paid search and paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while reducing cost per acquisition 
    • Leading sales enablement efforts in the field, helping sales teams drive their own demand and accelerate pipeline 
    • Developing and executing pipeline acceleration activities in support of quarterly and yearly metrics 
    • Creating and executing multi-touch, integrated demand generation campaigns targeting territory or industry-specific accounts 
    • Leveraging an integrated mix of social media, digital, physical & virtual events, content marketing, and other awareness-driving tactics to drive demand, awareness, and thought leadership 

        THIS SOUNDS EXACTLY LIKE WHAT I AM LOOKING FOR…

          We are looking for the best and those who want to be the best versions of themselves. We are only seeking out those who want a career versus having a job. We welcome diversity and insist on inclusion. We see learning and development as a two-way street. We need those who embrace a fast-paced environment and who combine individual contribution with a high sense of team spirit and support. We are committed to being a compassionate business.  

          For the role of Marketing Manager, you are someone who has excellent relationship-building skills and knows how to speak the language of the business, converting marketing metrics into business drivers that we live by. We are looking for someone who can investigate marketing and sales analytics, traffic trends, Search Engine updates, user behaviour, ask critical questions and strive to find creative solutions to tough marketing problems. 

          This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must. An ideal candidate is someone with a growth mindset – from personal to professional life, thrives in an environment where ideas are judged and executed based on their merits, is a team player and know-how to work with team members who may look at the same business problem differently than you.

            We are also looking for:  

            • Degree in Marketing or related field 
            • Proven experience delivering organic traffic growth for digital media properties 
            • +5 years across multiple marketing disciplines in the B2B space, preferably within the Software Development space with Immersive Technology knowledge 
            • Hands-on experience with search engine optimization, including keyword research, on-page optimization, link-building and basic technical aspects of search 
            • +5 years of experience executing demand and lead generation campaigns 
            • Proven track record of breaking into new markets, segments, or creative problem solving with a bias towards action and measurement 
            • Experience in tracking and measuring marketing events, programs, and metrics 
            • Strong written and verbal communication skills 
            • Business savvy with expertise of liaising with stakeholders to meet marketing objectives 
            • Organised and meticulous, with proven ability to handle multiple tasks in a fast-paced environment 
            • Very personable and professional demeanour 

                  What do I do next…? 

                  Complete the Careers Form below and attach your CV/Resume and make sure you provide your LinkedIn address. If your skills and experience match our needs and culture, then we will set up an online interview as the first step. Good luck and thank you for taking the time to apply to join our award-winning team. 

                  APPLY NOW